This week we are getting intentional about the content we are creating. Business owners from every industry constantly need to create new content to be in the forefront of their audience’s minds. This can be as simple as an instagram post or as complicated as a long form sales page. But so many times we end up going about creating our content the wrong way.

Every piece of content that you produce should help guide your client along the know, like, and trust path. This is a marketing philosophy that a potential customer will not buy from you unless they know, like and trust you.

Know + Like + Trust = Customer for Life

Most people use their pictures to try and drum up content and captions around them, when it should be the other way around. If you think ahead of what important things will be happening for your business (i.e. a new product, an upcoming launch, an exciting collaboration) then you can create captivating images that support your offerings.

But I’m not going to leave you empty handed. I’ve got a free download for your. It’s my Mini Branding Roadmap. This simple guide will help you to brainstorm and get intentional about what images you need to create in order to strengthen your message. 

Mini Branding Roadmap

1. What business and marketing goals do you have for the next 3 months?
2. What steps do you need to take to get you to these goals? What products, services, offerings will you present your clients?
3. What looks or images do you need to show in order to guide your clients into purchasing with you?

Podcasts Mentioned

Posed for Success: Episode 5 - Styling Yourself

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