Mobile searchers decide fast. In this episode Gustavo and Michelle lead a panel that breaks down how to design and measure 60-second micro-landing funnels—single-purpose, mobile-first pages optimized for immediate micro-conversions like click-to-call, chat, WhatsApp, and instant booking widgets. The conversation covers structure and messaging that answer intent instantly, lightweight technical patterns that preserve SEO and speed, measurement strategies that link micro-actions to downstream lead value, and progressive profiling that minimizes friction while improving lead quality. Panelists share pragmatic templates, real-world trade-offs, and a step-by-step checklist teams can implement within a sprint. Listeners will leave with concrete tactics to capture higher-value leads from mobile search without bloated pages or fragile tracking.