Audio is booming, and as more organizations recognize its value, a proliferation of podcasting tools, platforms, and shows are hitting the market every day, making a highly-accessible medium feel intimidating to noobs. Founder & CEO of Matriarch Digital Media Twila Dang is no stranger to the power of audio, and she joins the show to share how simple it is to get started with podcasting, with just a cellphone and a plan. Twila gets into the weeds of how businesses can be successful with podcasting and the doors that open when you make something you’re proud of.