the unicorn business podcast

60: selling the feeling


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Most business people think they're selling their time,

Or their expertise,

Or the cost of doing business,

Or the cool products that they offer.

But they're not.

People were never buying any of those things.

They were always buying a feeling.

Today you'll learn how to think of your selling in the context of selling a feeling-

and it will change the way you do everything from market your business to overcoming objections on sales calls.



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the unicorn business podcastBy Safina Duke

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