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#60: Social Media Strategies for Podcasters with Matthew Holeman
In this episode of Podjunction Podcast, hosts Sadaf Beynon and Matt Edmundson discuss social media strategies for growing a podcast business. They are joined by Matthew Holman, host of the Subscription Prescription Podcast, who shares his insights on finding and engaging with audiences on different social media platforms. Holman emphasizes the importance of understanding where your audience is most active and experimenting with content strategies. He highlights the success of Twitter in driving inbound leads compared to other platforms. The episode also explores practical tips for sustaining social media engagement, such as forming supportive groups with podcast guests to bolster LinkedIn activity.
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Timestamps:
00:00 Introduction
01:17 Guest Introduction: Matthew Holman
01:43 Finding Your Audience
03:23 Social Media Strategies
17:10 Engagement Strategies and WhatsApp Groups
29:40 Final Thoughts and Next Episode Teaser
31:10 Conclusion and Farewell
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Key Takeaways:
- Understand Where Your Audience is Active: It’s essential to know not just where your audience is present online, but where they are actively engaging. Platforms like Twitter and LinkedIn might surprise you with their effectiveness if your audience aligns with the platform's user base.
- Commit to Strategic Experimentation: Testing different platforms and strategies requires commitment. Invest time—at least three months—to see measurable results and use content specific to each platform’s characteristics.
- Cultivate Engagement through Community: Building a network (such as a WhatsApp group) with peers and guests can significantly boost social media traction. Engage with others’ content, fostering interaction that LinkedIn and similar platforms recognize and reward with increased visibility.
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Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!
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By Sadaf BeynonIn this episode of Podjunction Podcast, hosts Sadaf Beynon and Matt Edmundson discuss social media strategies for growing a podcast business. They are joined by Matthew Holman, host of the Subscription Prescription Podcast, who shares his insights on finding and engaging with audiences on different social media platforms. Holman emphasizes the importance of understanding where your audience is most active and experimenting with content strategies. He highlights the success of Twitter in driving inbound leads compared to other platforms. The episode also explores practical tips for sustaining social media engagement, such as forming supportive groups with podcast guests to bolster LinkedIn activity.
---
Timestamps:
00:00 Introduction
01:17 Guest Introduction: Matthew Holman
01:43 Finding Your Audience
03:23 Social Media Strategies
17:10 Engagement Strategies and WhatsApp Groups
29:40 Final Thoughts and Next Episode Teaser
31:10 Conclusion and Farewell
---
Key Takeaways:
- Understand Where Your Audience is Active: It’s essential to know not just where your audience is present online, but where they are actively engaging. Platforms like Twitter and LinkedIn might surprise you with their effectiveness if your audience aligns with the platform's user base.
- Commit to Strategic Experimentation: Testing different platforms and strategies requires commitment. Invest time—at least three months—to see measurable results and use content specific to each platform’s characteristics.
- Cultivate Engagement through Community: Building a network (such as a WhatsApp group) with peers and guests can significantly boost social media traction. Engage with others’ content, fostering interaction that LinkedIn and similar platforms recognize and reward with increased visibility.
---
Unlock the potential of your podcast today! Don’t miss out on transforming your podcast into a powerful business tool—visit Podjunction.com to discover resources, tips, and opportunities that can take your podcast to the next level. Subscribe now and elevate your podcasting journey!