New York Times Best-selling author Susan Cain is our next guest on the How To Wow podcast.

Her chart-topping book Bittersweet: How Sorrow and Longing Make Us Whole is out now.

The book aims to challenge our thinking around vulnerability, loss and pain. It focuses on accepting feelings of sorrow and longing as inspiration to experience sublime emotions—such as beauty and wonder and transcendence—to counterbalance the "normative sunshine" of society's pressure to constantly be positive.

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