A global marketer with enough Lions to rival Joe Exotic, Fernando has recently tucked into a new role as CMO at Activision Blizzard. At the time of recording, Fer was CMO at Restaurant Brands International, serving up great creative work for Burger King, Popeyes and Tim Hortons. 

 

So, pull up to the next window and pick-up Fer’s final flame-grilled interview* pre-abdicating. We chat on his obsession with creativity, how to make the case for creativity, the role of the CMO, why Mouldy Whopper was never a risk, brand heritage, cancel culture, Bill Bernbach, Dads in Briefs and the cliff divers of Acapulco.

 

Do you want fries with that?   

 

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Follow Fernando on Twitter  

Check out The One Club for Creativity 

BGH Air Conditioners: Dads in Briefs   

 

Bill Bernbach's Book by Bob Levenson 

The Copy Book by D&AD  

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