This spring, RuthAnn shut down the agency model for her design studio. She let go of her design team and went back to solo work with white label support. It looked like a failure from the outside, but it was actually one of the smartest decisions she made.

In this episode, she shares the real story of why her pivot didn't work - juggling 8-10 projects while her little kids needed her more, the lead generation pressure of supporting a team, and the comparison trap that made her think she should be able to do what other designers were doing.

If you've ever had to course-correct a business decision, if you're questioning a business pivot, or just want straight talk about the messy middle of entrepreneurship, this episode is for you.

Takeaways:

• The vision RuthAnn had for growth and deciding on the agency model

• Multiple red flags of comparison, lead generation, and struggles at home led to rethinking if this was the right move

• RuthAnn made the hard call of pulling back, restructuring, and going back to solo work

• Season-based business decisions are strategic, not defeatist

• Lead generation is a key element in supporting the agency model and must be dialed in before scaling

• Course-correcting quickly is a strength

Links:

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Download the Free Guide “7 Quick + Easy Ways to Elevate Your Brand”

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