There aren’t many situations that can induce panic in professionals more than the question, “What do you do?” As CEOs, we have a bad habit of making a judgment call 

when meeting someone—either they’ll understand what we do or they won’t. This episode will help you craft a memorable response that ends the ramble and ensures you’re not missing out on potential leads by missing the mark.

 

On this episode, I share:

• Where most introductions fall flat,
• Why your job title isn’t enough to get people to care,
• The difference between an elevator pitch and a brand pitch, 
• Specific examples of effective brand elevator pitches, and
• How to get your hands on the free brand elevator pitch guide I’ve created.

 

Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.