What are some key principles in building genuine relationships? What might be the challenge in doing so?

Customers can often sense when someone is being insincere or solely focused on making a sale. By genuinely caring about your customers you'll establish strong, and long-lasting relationships.

In this episode, Dr. Dennis DiPasquale from the University of Florida and I talk about building genuine relationships.

Find out more about this topic by tuning in and taking notes for gems that you may find helpful.

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Dennis' Bio
Dr. Dennis is a sales professor at the University of Florida where he teaches advanced sales and sales management. He is also a public speaker who delivers talks on having a successful mindset through topics such as failure, emotional intelligence, and locus of control.

Dennis' Links
https://dennisdipasquale.com/
https://www.linkedin.com/in/drdennisd/