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601. Measuring the Hard-to-Measure with Marketing Mix Modeling
Sometimes in life, it’s the hard-to-measure things that make the biggest impact.
Can you quantify your love for family and friends, your artistic sensibilities, your passions? And maybe you don’t need to. You just know they matter.
But when it comes to marketing, not measuring the hard-to-measure things can lead to some seriously unwise decisions.
In this #TakeoverTuesday episode, guest host Steve Watt sits down with Chris Engman, CRO/CMO of Proof Analytics, to learn how marketing mix modeling can help you better understand these hard-to-measures and spend your marketing budget wisely.
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Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.
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By Sangram Vajre
4.9
164164 ratings
Sometimes in life, it’s the hard-to-measure things that make the biggest impact.
Can you quantify your love for family and friends, your artistic sensibilities, your passions? And maybe you don’t need to. You just know they matter.
But when it comes to marketing, not measuring the hard-to-measure things can lead to some seriously unwise decisions.
In this #TakeoverTuesday episode, guest host Steve Watt sits down with Chris Engman, CRO/CMO of Proof Analytics, to learn how marketing mix modeling can help you better understand these hard-to-measures and spend your marketing budget wisely.
-------
Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.