Sharks are fascinating, often misunderstood creatures, and many of them are threatened or endangered, and they definitely deserve our conservation effort. But conservation effort takes time, money, and focused attention: all things that are limited resources, as much as we might wish they weren't. So how do we focus our conservation efforst to make the biggest real impact for sharks (and other creatures) in an evidence-based way? We speak with interdisciplinary marine conservation biologist and author David Shiffman about his new book "Why Sharks Matter: A Deep Dive with the World's Most Misunderstood Predator", and dig deep into the ins...