In this CRO Live Hour Podcast episode, hosts Khalid & Simbar talk about the Conversion Framework. They mainly focus on three questions: 

1. What is a conversion framework, and why is it important to have one?
2. Can you walk us through the 7 principles of the conversion framework?
3. How do you prioritize these principles when designing and optimizing a website for conversion?

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!

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