Derek tells us how he tooks his struggling web design business to new heights by narrowing his focus. Instead of building sites for anybody and everybody, now he specializes in creating awesome websites for professional speakers.

While today he has dramatically increased his rates and brought balance back into his life, the journey of niching down wasn’t always easy.

In this interview, Derek shares the struggles he had as a generalist, why niching down was the answer, his fears going into it, how he developed a true expertise, and how it has completely transformed his business.

I’ve talked to a few other guests about the benefits of niching down, but this interview is different in that you get to hear the unfiltered ups and downs of the transformation and get advice from somebody who has gone through the transformation themselves.

If you’re tired of getting beat up on price and feel like the client holds all of the power, then this is the episode for you.