In this episode of BAM BizTalk, host Angel Garcia sits down with John Brenner, founder of West Texas IT Consulting, to dive deep into what it really takes to grow an IT business from scratch. From working solo with 60 clients to leading a certified MSP with a full team, John shares his journey of long nights, hard lessons, and big wins.

They discuss the mindset behind evolving from break-fix support to managed services, how to price services for sustainability, why culture and training matter more than ever, and how AI is transforming the future of small businesses. It’s an honest, insightful look at growth, grit, and leading with purpose.

10 Key Topics Discussed:

1. The shift from break-fix to Managed Service Provider (MSP) model
2. Starting a business from zero — with no clients or money
3. Lessons from undercharging and pricing for value
4. Building client trust and long-term service relationships
5. Why small business owners need to embrace AI now
6. Creating internal training systems for tech teams
7. Using peer groups to scale smarter and learn faster
8. Promoting from within: technician to TAM and VCIO roles
9. How to build a company culture that drives retention
10. Structuring business entities and planning for long-term growth