We’re excited to revisit our conversation with Cat Coffrin, brand strategist and founder of Captivating Consulting, as part of our Career Questions series. In this episode, we dive deep into the essence of personal branding—not as a tool for crafting a marketable persona, but as a journey toward greater self-awareness and well-being at work.

Together, Cat and I explore why it's so difficult to stay connected to ourselves in today’s workplace. From the pressures that cloud our sense of self to the steps we can take to reconnect with our intrinsic values and talents, this episode is full of strategies and insights to help you align who you are with the work you do.

If you missed this conversation the first time—or if you’re ready for a refresher—you’ll walk away with actionable reflection prompts and a clearer understanding of how to articulate your unique value. Grab your notebook, and let’s dive back in to explore the power of personal branding!

Resources:

• Learn more about Cat’s work at captivatingco.com
• Connect with Cat on LinkedIn
• Read Cat’s Blog
• Listen to the Working Your Way Enneagram series:
• 20. How do I find my Enneagram type? | Career Questions
• 21. How can I develop my emotional intelligence with the Enneagram? | Career Questions
• Reflected Best Self Exercise
• CliftonStrengths Online Talent Assessment

Connect with me:

• Instagram
• LinkedIn
• YouTube
• selfatwork.com

Produced by NOVA