In this episode of the TechGuide Podcast, Ryan Atkinson and Suzanne Rose delve into the vital role of thought leadership for tech professionals looking to advance their careers. Suzanne, a program manager at Tata Consultancy Services, shares her rich experience and valuable insights on how thought leadership can be a game-changer for tech careers. She demystifies what thought leadership is, outlines the three main types of thought leadership content, and discusses how these strategies can differentiate you in the competitive tech landscape.

Time Stamps:

00:00 Tech companies should consider audience for thought leadership.

05:06 Using data, anecdotes, and third-party research.

10:21 Using data empowers executives to lead effectively.

12:29 Marketing struggles with revenue attribution, tracking effectiveness.

15:27 Collaborative approach to sales and marketing alignment.

21:12 Balancing audience needs with personal creativity challenge.

22:38 Effective thought leadership for companies of all sizes.