What does it take to design products that go into millions of Indian homes  and actually solve real problems?

In this episode of The Groundbreakin, we sit down with Mohan Vijay, Head of Design & User Experience at B/S/H India  the company behind Bosch, Siemens, and Gaggenau appliances. From painting temple sculptures as a child in Tamil Nadu to designing Xerox printers from India for the world, and now leading design for one of the most recognized appliance brands globally, Mohan’s journey is a masterclass in designing with purpose.

This is a conversation about what design really means inside a global enterprise and why it goes far beyond making things look good.

IN THIS EPISODE YOU’LL DISCOVER:

1.Why he did engineering first  and how it actually made him a better designer (04:45)

2.,What UX really means when there are no screens involved (05:24)

3.Why they ride along with repair technicians before designing anything (12:55)

4.How BSH cut product development from 21 months to 6–7 months (05:37)

5.The AI tools a global enterprise actually uses  and why it’s not ChatGPT (10:05)

6.What Indian home appliance brands are getting right (and what’s still missing) (13:18)

7.Why physical design is making a comeback after a decade of screens (10:32)

8.The two traits Mohan always looks for when hiring a designer (07:21)

THIS EPISODE IS FOR YOU IF:

1.You are a designer curious about what enterprise design actually looks like from the inside

2.You want to understand how consumer research drives real product decisions

3.You’re thinking about the future of physical and industrial design in India

4.You believe design’s job is to solve problems  not just make things beautiful

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