Doug’s been deep in it this week — coaching over a dozen accountants just days after the March 15th deadline. In this episode, he shares raw insights straight from the front lines: partner drama, people leaving to start firms, burnout, misaligned goals, and the surprising patterns showing up across firms of all sizes.

We cover:

• Why partners are burning out and how staff are silently watching it unfold

• The post-deadline mistakes firms make that kill momentum

• Why business development dials are stuck on zero when they should be heating up

• A contrarian take on AI: stop obsessing and start fixing your pricing

This episode is a wake-up call — not just to debrief the season, but to break the hamster wheel before next year’s hits.

📘 Ready to take pricing seriously? Download our free value pricing guide at thepracticingaccountant.com/vbp