"When I think about the definition of marketing and what I want to do in the world, I want to help people feel seen. And I think that's a big part of not only Seth's definition of marketing, but what I embody as my definition of marketing, what akimbo would identify as a goal; is helping an audience feel seen enough to make the change they want to make in the world.

And so. I just think that speaks volumes to not only what's talked about, in 'This is Marketing', but what people could do in realising that everyone's a marketer, like you don't have to be in marketing to be a marketer. Everyone tells stories. Everyone is trying to help another person feel seen whether they are working in product development, whether they work at a bakery, whether you know, whatever it is...

Whether they're a teacher, an educator, and they're trying to help someone else feel seen enough to take the action to make that change happen. I think that's marketing."

Episode 61 of The Hope Initiative with Taylor Harrington.