TOO MUCH OF A GOOD THING IS NOT SO GOOD AT ALL

Promoting people is a very good practice as a leader, especially in sales. However, you cannot promote everybody as it requires you to introduce new points of contact to your customer, and when done consistently, can be detrimental to your relationship with the customer. Christina is back to discuss this furthermore and will break down why you should not switch your customer’s points of contact so often. Learn more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

CHRISTINA: THE PROBLEM WITH SWITCHING POINTS OF CONTACT

“Switching points of contact consistently on your customers, hits your bottom line, really, really hard. And I'm not saying don't do it, you should promote your people absolutely promote your people. But you also have to have a plan for customer whiplash and making sure that they're not getting a new introduction for what feels like should be a one-to-one relationship really consistently.”

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