Blair is a 25-year veteran of the business side of the creative professions and has over 30,000 hours invested in the question, "How do creative firms win new business without giving away work for free?" He shares the philosophy behind his answer in his book, The Win Without Pitching Manifesto, and if you haven’t checked that out yet, you should.

That being said, today we are going to be less philosophical and more tactical as Blair shares these practical rules that if followed will, simply put, make your agency more money. Not only does he share the rules, but we discuss where most agencies mess up and how you can get started turning things around.

If you’re tired of clients expecting you to give away your best ideas for free, then this is the episode for you.