What tactics do you use in the opening email to keep it short and compelling?

• Do the work in the day, be ready to send in the evening.

• Hit rate much higher after 930pm and before 8am.

• Sunday morning best time to send to CEO’s and Executives.

• Short title – Time to market

3 sentences:

• Whilst researching your company I see where you stated you want to drive …we can help with crashworthiness and light weighting.

• We are currently working with company A, B and C and delivering… 24% productivity. Use % rather than dollar amounts.

• Who’s the best person on your staff to share these best practices with?

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