That voice in the back of your head has its place, but you've gotta let it know who's boss. That voice's primary role is to keep you safe. To save you from public embarrassment. To save you from bruising your ego. It doesn't believe in taking chances, just mitigating risk. But has that ever served anyone in the business of innovation and wonder? Nah. It hasn't. Which is why every now and again, we gotta kill that noise so we can spread our wings. Ride with me, I'll explain...

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