Loree Sandler was fed up with the utilitarian look of the average birthday candle. So, she decided to do something about it. She launched Let Them Eat Candles, a line of edible chocolate candles. As Loree describes them, candles are wish delivery systems and should compliment birthday cakes. Using on her creativity, enthusiasm and tenacity she was able to move beyond roadblocks so that she could successfully launch her product line.