Today I am talking about my top three strategies for designing a website that fits your brand. If you’ve tuned into the last two solo episodes, I’ve talked about getting to the heart of your brand and how design strategic websites and I wanted to make that really actionable for you today by sharing the top three strategies that I use when designing a website that fits your brand and giving you some action steps that you can use on your own website.

Topics Discussed:

• Building a strong foundation for your website by digging into your brand’s mission, vision, and values
• Knowing your dream clients inside and out
• How your foundation can help you create content and write copy for your website
• Setting goals for your website
• Why goals help you focus and make decisions as you design
• Pushing the limits of what is standard
• Ways to find inspiration that makes you think differently

Resources Discussed:

• Getting to the Heart of Your Brand
• Setting Goals and Planning Your Website

Action Steps:

1. Create a dream client profile including demographics and psychographics
2. Write down the 3 biggest goals you have for your website
3. Start a Pinterest board with inspiration from websites and other sources