In Before The Lock

🔓 62: Read the room


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Presenting your strategy to an executive audience.

  • Community Industry News:
    • Sweta Shetty joined Hindustan Times as Community Manager
    • Amanda Martin was promoted to Head of Community at Unbounce
    • Kemi Kale was promoted to Head of Community Management, Community and Impact at Meta 
    • Jelena Zanko was promoted to Director, Community Management at Imply
    • Commsor raises $50M in a Series B round
    • Brian joined Commsor as SVP, New Products
      • Community-Led Product Ideas Survey
  • Executive readouts and alignment:
    • 23: Be bold. Be brief. Be gone.
    • Elements we discussed:
      • Opportunity Statement/Why
      • Scope
      • Research
      • Company/Community Goals
      • Business ROI
      • Health Metrics/Benchmarks
      • Integrated Approach/Collaboration
      • Strategy Components
      • Personas
      • Programs
      • Staffing Plans/Resources Required
      • Platforms
      • Milestones & Roadmap
      • Next Steps
    • Aftershow:
      • Jada on the process
...more
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In Before The LockBy Erica Kuhl & Brian Oblinger

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