Summary

Samantha Stone, author and CMO of the Marketing Advisory Network talks me about tech product launches, marketing and sales.

Details

Who she is, what she does; her book; complex sales process, what it is and how it differs from a simple process; launching and positioning a tech product, going to market, don't build for the largest audience; engineers might not have the skills needed to target a product; how to prioritize the right product for development; focus on differentiation but pick the right ones, four steps; differences between sales and marketing, when to hire those roles, pivoting is not always a good thing, marketing comes before sales.