Sammy has made a career out of his drumming. Beginning in his teens, he’s played with with a who’s who of punk, hardcore, metal and hip-hop. While remaining a force as a musician, Sammy also got into marketing through his involvement in the music industry. From partnerships with artists and major consumer brands to working with record labels like Revelation and Trust, we dive into Sammy’s career on both sides of the industry, what he’s learned, what he loves about marketing and where his passion is from a creation and a marketing standpoint. All in all, a great look at making a living behind the drum kit and behind the scenes.

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