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#62 - The Challenger Sale: Taking Control Of The Customer Conversation
This week Cut The Crap Podcast features the book, 'The Challenger Sale: Taking Control Of The Customer Conversation' by Matthew Dixon and Brent Adamson.
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
I took 4 Golden Nuggets away from this book!
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Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast.
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Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.
Hosted on Acast. See acast.com/privacy for more information.
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By R.M. Caligiuri
4.9
159159 ratings
This week Cut The Crap Podcast features the book, 'The Challenger Sale: Taking Control Of The Customer Conversation' by Matthew Dixon and Brent Adamson.
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
I took 4 Golden Nuggets away from this book!
----------
Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast.
-----------
Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.
Hosted on Acast. See acast.com/privacy for more information.
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