Doug and Dan dive into a powerful client case study about concentration risk—when too much of your firm’s revenue depends on one client. In this episode, you'll hear real-world stories from Doug's coaching work with firm owners who are navigating everything from losing major clients to rethinking their entire offer. The guys also unpack the problem with generic service lists, why too many firms ignore long-term planning, and how shifting your offer to focus on outcomes—not tasks—can help you stand out and grow smarter.

👉 If you're ready to rethink your pricing and communicate real value, grab our free value pricing guide at thepracticingaccountant.com/vbp