We're working differently now. It's hard, and we're carrying a lot. 

Consequently, we often get caught up in the big things. We say, "Let's focus on digital transformation or let's talk about reinventing the workforce."

If we started paying attention to the little things, however, we could build better experiences without exerting much effort.

On this episode of CXNext, I interview Jeannie Walters, one of the top CX experts anywhere. She brings a wealth of experience, including 20 years as a CX consultant. We talk about micro moments and why they matter. 

What we discussed:

• How customer connections are like personal relationships
• Your customer experience mission
• ...and why focusing on micro-moments isn't just for huge brands.