Bokeh - The Photography Podcast

#622: How to Build Your Business Using Facebook Groups - Olivia Smith

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Nothing builds business like community, and one way to leverage community to grow your business is Facebook groups! Listen in as photographer Olivia Smith shares how she’s built a Facebook group that has enabled her to build a multiple six-figure photography business!

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Show Notes:

What has been a key strategy for providing clients with a great customer experience? (1:35)

Olivia's introduction (3:50)

How does Olivia manage time so that she has a life outside of her business? (4:45)

What is the most impactful self-help or business book that Olivia has read? (11:50)

What was the "aha" moment that made Olivia decide to try Facebook groups as a way to build her business? (17:15)

3 ideas for photographers when creating a FB group with potential clients (23:15)

  1. Research other FB groups that potential clients would be a part of, and engage with those groups to gain members
  2. Have current members invite friends
  3. Create intentional giveaways for the group

    4. Questions to include in your FB group new member sign up (31:00)

    1. Obtain their email address (an offer to send a free guide)
    2. Ask if you can contact them about boudoir photography

      3. How does Olivia use FB Messenger for booking clients? (36:00)

      How does Olivia determine what to post in her FB group that provides enough value to encourage members to be active? (42:40)

      1. Share value-added content
      2. Ask compelling questions to the group
      3. Use Canva auto-fill to import text for posts


        4. Links:

        https://photographersedit.com

        https://bellemarieboudoir.com/free

        https://instagram.com/bellemarieboudoir

        https://www.youtube.com/@RachelPedersensocial

        https://elite360.io

        ...more
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        Bokeh - The Photography PodcastBy Nathan Holritz
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