Construction Marketing with Purpose

63. 6 Ways to Turn Your Website into a Hiring Machine

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Job searchers use around 7.6 job sites to find their next position. Short of paying for it you don’t have a ton of control over how online job boards display your listings.

But here’s the good news, the next step in the journey of a potential hire is to search for your company to learn more about who you are before applying. The first thing they typically find is your website. And that is something you DO have control over.

What story does your website tell about your company?

In this episode we'll explain the 6 things you need to share the story job seekers are looking for:

  1. Put people front and center in your imagery. Show off the awesome people who work for you, and don't use those stupid stock photos. 
  2. Provide visitors a clear route to your hiring section. Don't hide it, don't put it in a drop-down menu, don't put it at the bottom of the screen, stick it right up top on the main navigation.
  3. Dedicate a page for each type of person you hire, even though it's not always easy, because you're going to feel like you're saying the same things over and over again. Tailor it to each type of person you're going to hire. Then as you're writing your text, be real, be you, be transparent, be thorough, be brave and be human. 
  4. Showcase your flexibility however you do it. You know it's super important to people, and it is an objection we need to face head-on. 
  5. Highlight your community involvement and show potential applicants how you take care of your community. 
  6. Make it easy to apply online. Your application needs to work on a mobile phone and be easy for your HR department to process. 

    7. The sooner you can implement these tips, the better your website will be, and the faster you can hire the people you need in your organization. 

    Read the blog post at: https://mayecreate.com/blog/6-ways-to-turn-your-website-into-a-hiring-machine/

     

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    Construction Marketing with PurposeBy Monica Pitts & Stacy Brockmeier
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