In this episode of the Make It Happen podcast, lyia interviews Mitch Lowe, the founder of Audiology Touring, who shares his journey from a young entrepreneur launching a clothing store to becoming a prominent event promoter in New Zealand and Australia.

Mitch discusses the importance of building relationships, navigating challenges, and maintaining a resilient mindset in the competitive events industry.

He also talks about his new venture, Nectar, and his aspirations for the future of Audiology Touring, emphasising the significance of innovation and customer engagement.

Key Takeaways

• Mitch started his journey in event promotion at a young age, initially launching a clothing store party.
• Building relationships with artists and agents is crucial for success in the events industry.
• Resilience and learning from challenges are key components of Mitch's journey.
• The events industry involves much more than just the fun aspects; it requires significant planning and management.
• Mitch emphasizes the importance of mindset and manifestation in achieving goals.
• Starting with limited funds is possible; creativity and resourcefulness can lead to success.
• Mitch's focus has shifted towards nurturing customer relationships and providing unique experiences.
• The launch of Nectar represents a new venture that aligns with Mitch's vision for the events industry.
• Mitch encourages aspiring promoters to pursue their dreams and find their unique path in the industry.
• Accepting negativity and complaints as part of the business is essential for growth.

Key words

event promotion, entrepreneurship, mindset, resilience, music industry, business lessons, networking, financial advice, innovation, personal growth

🕺Go to one of Mitch's events:

https://www.audiologytix.com/📸 Follow Mitch & Audiology on Instagram: https://www.instagram.com/mitch_lowe/

https://www.instagram.com/audiology_touring/ 🌐 Learn more: www.makeithappen.org.nz🌐Instagram: https://www.instagram.com/makeithappen/

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