Many founders skip the marketing fundamentals and strategic thinking and jump directly to executing on some set of ad-hoc initiatives.

Then they wonder why their marketing is not working.

While I have done a lot of marketing over the years, it is not my core expertise. So, I interviewed Tim Fitzpatrick with Rialto Marketing, who is an expert.

We talked about the fundamentals of marketing strategy and some great tips on implementing them in practice.

Table of Contents:

Missing the Fundamentals

Defining your target customer

Crafting the story

Creating a 90 day plan

What to measure

The power of channels

Links

Tim provided some free resources for you: https://www.rialtomarketing.com/feel-the-boot-the-science-of-startups/

Join other Founders for help, advice, and support at the Founders Alliance: https://ftb.bz/Alliance

About our guest Tim Fitzpatrick

Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. The company grew an average of 60% a year before being acquired in 2005.

Since then, he’s had failures and successes that have been valuable learning experiences. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way.