Introducing the first episode of Leading Matters FRAMED.  The premise; take the most recent full interview episode of Leading Matters and pull out one specific powerful topic to pay attention to.  Today we frame up episode 62 which was my interview with Craig Ballantyne.  We will explore why tapping into the natural desires we all have to succeed and improve makes a big difference in how we connect with the people that make up our marketplace.  At just 15 minutes this frame up of my conversation with Craig is going make it clear why adding drama into our communications should be something that you care about.