Josh sits down with Glade Optics founder Curt Nichols. Glade is a company that embodies the notion that proper planning and research can make all the difference in building an outdoor brand. Beyond making fantastic goggles and sunglasses, Glade Optics is a HUGE disrupter of how customers interact with the brands they love and they’re showing no signs of stopping. Tune in to listen to how Curt managed to make top of the line sunglasses and goggles and insanely competitive prices.