Brian Gardner, the Founder of SalesProcess360, joins our host Karthik Chidambaram, Founder and CEO of DCKAP, on the latest episode of the Driven by DCKAP podcast to discuss the importance of customer relationship management, why it’s often a misunderstood or neglected system for the sales process, and how to get more ROI from CRM. 

From their conversation, we learn about Brian’s background and how he came to specialize in CRM systems, what the significance of a CRM system is and what it really means for a business, as well as insights on how to leverage your CRM and how to improve your sales process, and more. Be sure to tune in and learn some of the best insider tips that will help to improve your sales process.