<p>Every brand should have a good handle on who their ideal customer is, not just based on age or gender but rather on their needs and desires.  In this episode we explore some ways to uncover the information you need to truly understand your audience and be able to provide them with the right product or service and craft the right messages and strategies to reach and convert them.</p>

Every brand should have a good handle on who their ideal customer is, not just based on age or gender but rather on their needs and desires. In this episode we explore some ways to uncover the information you need to truly understand your audience and be able to provide them with the right product or service and craft the right messages and strategies to reach and convert them.

<p>Every brand should have a good handle on who their ideal customer is, not just based on age or gender but rather on their needs and desires.&nbsp; In this episode we explore some ways to uncover the information you need to truly understand your audience and be able to provide them with the right product or service and craft the right messages and strategies to reach and convert them.</p>

63 - How to really know your audience

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

Share 63 - How to really know your audience

Sign up to save your podcasts

63 - How to really know your audience

63 - How to really know your audience