Melvin Chen is an investor and serial entrepreneur, having worked across multiple sectors in the investment and scale up technology industries including Goldman Sachs, Terra Firma and Samena Capital working on financing, StarLake where he advised firms expanding to and raising money from Asia before joining Latch to focus on go-to-market during their hyperscale journey to IPO.

Forming a new market expansion strategy requires businesses to quantify and rank market potential, to ensure that a product will be able to meet growth goals and help the company to raise capital at the right rate. Typically this means that a company must define clear market positioning and find differentiated value proposition before entry and then aim to grow rapidly yet sustainably in the early years.

Sales strategies should always be lead gen and funnel driven, but each strategy will differ based upon company size.  SMEs may power their funnel through adwords and social media, mid-large companies bring on SDR functions, sales teams, customer success and marketing while enterprise and strategic sales focus on longer sales cycles with account based marketing, multi-year sales cycles and annual contract values in the millions.  Revops teams play a critical role in helping leadership to deliver revenue optimization and predictability in larger organizations, by focusing the organization on the key KPIs and a data drive approach to growth.