In this episode of Latinas Empowering Latinas, I discuss the essential elements of building a successful online presence as an entrepreneur. I emphasize the importance of understanding your target audience, the significance of website ownership, and the need for effective SEO strategies to enhance visibility and growth. I share my personal experiences and insights on navigating the challenges of website management and the importance of education in these areas.

Main Topics

• Understanding your Ideal Customer Avatar (ICA) is crucial.
• Offering value and consistency is key in content creation.
• Website ownership is vital for control and security.
• SEO serves as free advertising that builds over time.
• Regular updates and maintenance of your website are necessary.
• Educating yourself about website management can save you headaches.
• Knowing how to jump in and manage your website is important.
• The right keywords and optimization can enhance your online presence.
• Landing pages need to be optimized individually for effectiveness.
• Building a strong online presence requires strategic planning and execution.

Additional Resources

• Instagram
• Facebook
• Website
• YouTube

Membership

The Latinas Empowering Latinas Membership is now accepting new members. Be a part of the community! There will be group coaching, office hours, and more along with the opportunity to connect with minds just like yours.

Join here

Listen, rate, and subscribe!

Latinas Empowering Latinas can be found on Apple Podcasts, Spotify, Audacy, Amazon, Deezer, Player FM, iHeartRadio, Samsung, Gaana, and on our website at JanessaBorges.com