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"The Pricing Roadmap: How to Design B2B SaaS Pricing for Growth and Profit," a guide by Ulrik Lehrskov-Schmidt.

This podcast offers a structured methodology for Software-as-a-Service (SaaS) businesses to develop effective pricing strategies.

It explores key concepts such as understanding customer willingness to pay, leveraging scale economics, structuring product and pricing models, and aligning pricing with enterprise budgets.

The podcast also examines the nuances of setting price points, validating pricing decisions, using discounts strategically, and implementing price increases successfully, ultimately aiming to help SaaS companies achieve sustainable growth and profitability.