Clare Cheng, Co-Founder at ClareKnows, speaks with Matthieu David about AI-based software for branding in China. In this episode, Clare talks about the potential and the limit of the software and how to make sure that the machine is answering the right comment; how do branding companies differentiate each other and more.

Highlights of this episode:

1:09 What’s the size of the company

3:43 The size of the team and number of clients last year

4:08 What kind of service does the company offer

5:02 How do branding companies differentiate each other

6:35 How does Clare see the evolution of clients and the changes the company made

9:03 How to allocate time and move to organize the solutions

14:17 The potential and the limit of the software

16:47 How does the software work

18:26 What do clients need to provide to get outreach

19:19 What kind of platforms can the company use

21:56 How does the company provide the solutions

28:19 How to make sure that the machine is answering the right comment

29:56 What does the word “flexible pipelines” mean

More about ClareKnows: https://www.clareknows.com

======================================================

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

More about Daxue Consulting: daxueconsulting.com/

Facebook: www.facebook.com/daxueconsulting/

Linkedin: https://www.linkedin.com/company/daxue-consulting

Twitter: twitter.com/DaxueConsulting