Measure and manage all your ad campaigns with RedTrack.io

Vlad Zhovtenko is the CEO and co-founder of RedTrack, the AI-driven analytics and automation platform for media buyers. He has been an active player in the digital advertising space since 2000, and has held multiple marketing and managing director roles in the industry. Beginning in 2008, Vlad worked as an independent consultant and advisor to companies seeking to improve their lead generation and ad tech, helping them create comprehensive digital sales and marketing strategies and establish relevant processes for sustained growth.

He co-founded AdxGeeks in 2015, which provided programmatic media-buying solutions through a white-label DSP SaaS program, then co-founded RedTrack in 2019 to make digital marketing analytics & automation more accessible to SMEs and to help media buyers to make smarter decisions and easily scale campaigns for revenue growth.

In this episode, Vlad shares his experiences:

• Fundraising for RedTrack over the course of 3 years
• Advice on Fundraising in a competitive vertical
• Building for product market fit with Chess and Go as a framework
• Life and pace in Lithuania

Find Vlad Zhovtenko on LinkedIn: https://www.linkedin.com/in/zhovtenko/

Track, attribute, automate, and scale your advertising with RedTrack

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