Call To Action

63: Why everyone hates marketers according to one of the most maverick marketers on the planet, Louis Grenier


Listen Later

This week we’re leading the frontline charge against marketing B.S. by catching and conscribing the fiery Frenchman and frère from another mère, Louis Grenier. 
 
Quite simply one of the most maverick marketers on the planet, Louis’ mega-successful marketing podcast, Everyone Hates Marketers, has over 1 million downloads and interviews industry giants like Seth Godin and Mark Ritson. 
 
Lend us your ears for a riotous rendezvous on why everyone really hates marketers, being radically different, how to up your Tinder game, the problem with looking at your own belly button, misquoting Richard Shotton, psychographics, and a bike shed load more.  Plus, find out what on earth Marcelo Bielsa and Daft Punk have in common. 

/////

You can follow Louis on Twitter  
Learn to stand the f*ck out by signing up for his newsletter 
Listen to his podcast Everyone Hates Marketers (after this one, of course) 
Watch Louis’ talk for The Marketing Meetup 
And here’s what Russell Davies has to say about “bikeshedding”  
 
Louis’ book recommendations are:
Purple Cow by Seth Godin 
ZAG by Marty Neumeier 
Different by Youngme Moon  
Eat Your Greens by Wiemer Snijders  
How Brands Grow by Byron Sharp  
Building Distinctive Brand Assets by Jenni Romaniuk  
Sapiens by Yuval Noah Harari  

/////
...more
View all episodesView all episodes
Download on the App Store

Call To ActionBy Giles Edwards

  • 5
  • 5
  • 5
  • 5
  • 5

5

8 ratings


More shows like Call To Action

View all
Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,443 Listeners

The Mark Divine Show by mark@markdivine.com

The Mark Divine Show

1,646 Listeners

Pivot by New York Magazine

Pivot

8,940 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

6,885 Listeners

Modern Wisdom by Chris Williamson

Modern Wisdom

3,685 Listeners

Nudge by Phill Agnew

Nudge

171 Listeners

My First Million by Hubspot Media

My First Million

2,615 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

36 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

44 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,244 Listeners

B2B Marketing with Dave Gerhardt by Dave Gerhardt

B2B Marketing with Dave Gerhardt

40 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,926 Listeners

Political Currency by Persephonica

Political Currency

104 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

958 Listeners