Call To Action

63: Why everyone hates marketers according to one of the most maverick marketers on the planet, Louis Grenier

Listen Later
This week we’re leading the frontline charge against marketing B.S. by catching and conscribing the fiery Frenchman and frère from another mère, Louis Grenier. 
 
Quite simply one of the most maverick marketers on the planet, Louis’ mega-successful marketing podcast, Everyone Hates Marketers, has over 1 million downloads and interviews industry giants like Seth Godin and Mark Ritson. 
 
Lend us your ears for a riotous rendezvous on why everyone really hates marketers, being radically different, how to up your Tinder game, the problem with looking at your own belly button, misquoting Richard Shotton, psychographics, and a bike shed load more.  Plus, find out what on earth Marcelo Bielsa and Daft Punk have in common. 

/////

You can follow Louis on Twitter  
Learn to stand the f*ck out by signing up for his newsletter 
Listen to his podcast Everyone Hates Marketers (after this one, of course) 
Watch Louis’ talk for The Marketing Meetup 
And here’s what Russell Davies has to say about “bikeshedding”  
 
Louis’ book recommendations are:
Purple Cow by Seth Godin 
ZAG by Marty Neumeier 
Different by Youngme Moon  
Eat Your Greens by Wiemer Snijders  
How Brands Grow by Byron Sharp  
Building Distinctive Brand Assets by Jenni Romaniuk  
Sapiens by Yuval Noah Harari  

/////
...more
View all episodesView all episodes
Download on the App Store
Call To ActionBy Giles Edwards
  • 5
  • 5
  • 5
  • 5
  • 5

5

8 ratings

More shows like Call To Action

View all
Uncensored CMO by Jon Evans

Uncensored CMO

45 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

46 Listeners