Simracing involves not just the players, but the brands that support them, and Asetek embodies simracing to its fullest! André Eriksen, CEO of Asetek Simsport, shares his insights into the world of simracing and the future direction of the brand. From the new Invicta Wheel to collaborations with personalities like Matt Malone and a partnership with Kevin Magnussen, there are exciting developments ahead.

The big question is: Will Asetek make its way to consoles? Listen and find out!

Chapter:

0:00:39 - intro

0:01:20 - what means simracing

0:02:21 - Current state of simracing

0:03:43 - Power of Asetek in Simracing

0:06:40 - Racing past influence on brand

0:08:21 - Simracing vs real racing

0:9:36 - Financial part of Asetek

0:12:47 - Asetek Ecosystem

0:14:57 - Best Parnership

0:18:20 - Kevin Magnussen

0:20:57 - Difference perspectives in Simracing

0:25:20 - Podium Impact

0:26:23 - Strategy behind Esport

0:30:32 - Potaytona

0:31:15 - Support us and our Guest

0:32:49 - Asetek culture

0:36:25 - Asetek and Consoles

0:39:50 - Invicta Wheel and Sim expo

0:44:30 - Corsair / Fanatec

0:48:03 - Favourite sims

0:50:49 - Can Real drivers be good at simracing

0:53:24 - Cost of racing

0:57:15 - Favourite Asetek Wheels

0:57:52 - goodbyes

Podcast available:

➡️️ Spotify: https://open.spotify.com/show/5BY2T7g5E5JgMERSmFqeVt

➡️️ Youtube: Youtube: https://www.youtube.com/channel/UCma7-U1bF2xeMw0caGVj_qA?sub_confirmation=1

➡️️ Apple: https://podcasts.apple.com/us/podcast/gearheads-the-simracing-podcast/id1669833331

About Simracing HQ

➡️️ Simracing HQ: https://simracinghq.carrd.co

➡️️ Discord: https://discord.gg/78eFHDcZ

➡️️ Join Patreon: https://www.patreon.com/SImRacingHQ

➡️️ Affiliate link: https://www.raceanywhere.co.uk/?sca

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