How does selling a "want to have" product differ from selling a "need to have" product? How can having a consistent sales process benefit a sales team?

Having a consistent sales process and shared language in your sales team can greatly improve your effectiveness and results. While scripts and processes are important, salespeople need to adapt and navigate conversations authentically as humans, understanding that not everything can be scripted.

In this solo episode, I dive into the world of sales training and explore an interesting scenario, and where I share a recent experience working with a client in the retail industry.

Stay tuned for valuable insights and actionable strategies in this thought-provoking episode of the Authentic Persuasion Show!

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