Hey hey, GrowGetters! Welcome to another future skills episode. If you are dreaming of creating a side hustle, building a product internally in your company or you just want to be aware of how to do it in the future - then this episode will hopefully help you make the next steps you need to get your business baby out into the world.

This episode is super short and snappy and will give you 5 tools you can test out to check whether the market segment you aim to target is the right fit for you. So what’s one of the most critical aspects to consider before you start your side hustle? Well, that’s your “competition” and knowing what others are doing in the same space as you.

As a savvy entrepreneur, you need to understand that your business doesn’t operate in a bubble. There are many outside factors that can determine whether or not you will make money or get any traction. What’s more, you’re not just competing with a few local businesses anymore. Thanks to the Internet, your competition has increased tenfold. It doesn’t matter what industry you’re in – marketing is a game of competing for the attention of your audience. With so many marketing channels available today, competition is oftentimes fierce. Think about it - it’s competition for traffic, ad placement, followers, subscribers, sales and the list goes on.

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. So, friends, that’s why it’s important to be aware of what’s happening in the market and have a swag of tools to help you study the trends and plot your next steps. So without further adieu, here are our top 5 “market analysis” tools you can use to verify your idea...today!

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