How do you envision the customer lifecycle? Is it linear or circular? The latter is your best bet if you want lifelong customers. And it’s as easy as ABC...DE, then repeat.   If you’re stumped on what this means for your sales and marketing team, this episode is for you.   Wes Schaeffer, author, speaker, and Founder at The Sales Whisperer, stopped by The Customer Experience Podcast to break down this circular approach to the customer lifecycle.   What we talked about:   - What an ideal customer lifecycle looks like – courtesy of BMW   - How the ABCDE process works   - When to use automation vs. personal touch   - Why doing things that can’t scale is important   - How to keep the personal and the human in the sales process   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.